| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A Singapore-based CRM platform designed for SMEs in Southeast Asia with WhatsApp and messaging channel integrations. |
| Pricing |
Paid (Custom pricing) |
Subscription ($15-$35/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Pipeline management
- WhatsApp integration
- Messaging channels
- Email integration
- Reporting
- Workflow automation
- Telegram integration
- Mobile app
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Messaging app integration
- Good for Asian markets
- Affordable
- Easy to use
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited global presence
- Basic feature set
- Smaller company
- Few advanced features
|
