| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
AI-powered search and answer API that combines LLMs with real-time web search for grounded, cited responses. |
| Pricing |
Paid (Custom pricing) |
Pay-per-use ($$-$$$) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Online models
- Real-time search
- Citations
- Sonar models
- Grounded answers
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Real-time information
- Built-in citations
- Grounded responses
- Simple API
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Higher cost
- Limited customization
- Search-focused only
|
