| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An AI-powered talent experience platform offering career sites, CRM, chatbot, and internal mobility for the entire talent lifecycle. |
| Pricing |
Paid (Custom pricing) |
Enterprise_only (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- AI career site
- Talent CRM
- Chatbot
- Internal mobility
- Employee experience
- Analytics
- Personalization
- Referrals
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Comprehensive talent platform
- AI personalization
- Internal mobility focus
- Good analytics
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very expensive
- Complex implementation
- Enterprise-only
- Feature-heavy
|
