| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A bookkeeping and CFO services provider for startups and growing businesses with dedicated finance experts. |
| Pricing |
Paid (Custom pricing) |
Subscription ($599-$1299/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Dedicated bookkeeper
- Accrual accounting
- Tax preparation
- CFO services
- Financial dashboards
- Burn rate tracking
- Revenue recognition
- R&D tax credits
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Startup-focused
- Accrual accounting
- CFO services available
- Good for tech companies
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Minimum requirements
- Limited for non-tech
- Service quality varies
|
