| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A modern applicant tracking system designed for in-house recruitment teams with employer branding and diversity features. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- ATS
- Career site
- Diversity and inclusion
- Blind screening
- Employer branding
- Analytics
- Interview scheduling
- Referrals
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Modern UI
- Good D&I features
- Blind screening
- Employer branding
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Custom pricing
- Smaller platform
- Limited enterprise features
- Newer in market
|
