| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A visual discovery platform used by designers to find and organize design inspiration through curated image boards. |
| Pricing |
Paid (Custom pricing) |
Free (Free) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Visual search
- Boards
- Pins
- Collections
- Trends
- Lens visual search
- Idea pins
- Design inspiration
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Free to use
- Massive visual library
- Good visual search
- Easy to organize
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Not a design tool
- Can be distracting
- Quality varies
- Algorithm-driven
|
