| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A developer-focused workflow automation platform with built-in code steps, 1000+ API integrations, and serverless execution. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$29/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Code-first workflows
- 1000+ integrations
- Event sources
- HTTP triggers
- Cron jobs
- Data stores
- Error handling
- TypeScript support
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Free tier generous
- Code-first approach
- Great for developers
- Fast execution
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Learning curve for non-devs
- UI less polished
- Limited debugging
- Community size growing
|
