| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A sales CRM built for small and midsize businesses that focuses on simplicity and helping teams manage deals and customer relationships. |
| Pricing |
Paid (Custom pricing) |
Subscription ($25-$49/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Deal management
- Contact management
- Email sync
- Custom fields
- Reporting
- Agenda view
- Automations
- Mobile app
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Simple and focused
- Good for small teams
- Affordable
- Clean pipeline views
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Basic features
- Limited marketing tools
- Small ecosystem
- Fewer integrations
|
