| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A visual sales CRM that offers drag-and-drop pipeline management and sales process automation with offline capabilities. |
| Pricing |
Paid (Custom pricing) |
Subscription ($65-$115/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Visual pipeline
- Drag-and-drop interface
- Offline capability
- Sales process automation
- Reporting engine
- Account management
- Buying center
- Navigator dashboard
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Highly visual interface
- Works offline
- Intuitive drag-and-drop
- Good reporting
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Smaller market share
- Limited marketing tools
- Less known brand
|
