| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A lightweight sales tracking tool designed to help startups and small teams manage their sales pipeline with simplicity. |
| Pricing |
Paid (Custom pricing) |
Subscription ($10-$25/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Pipeline tracking
- Activity management
- Contact management
- Reporting
- Team collaboration
- Email sync
- Mobile app
- Custom fields
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Simple and focused
- Affordable
- Good for startups
- Easy to learn
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very basic
- Limited features
- Small company
- Minimal integrations
|
