| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Planable is a social media collaboration and approval platform that lets teams plan, create, and approve social media content visually. It provides pixel-perfect previews and streamlined approval workflows. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-43/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Visual content planning
- approval workflows
- real-time collaboration
- multi-platform preview
- content calendar
- labels & filters
- version history
- client workspaces
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Excellent visual previews
- Streamlined approvals
- Great for agencies
- Real-time collaboration
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited analytics
- Publishing features still growing
- Storage limits on lower plans
|
