| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Open-source project management tool designed as a Jira alternative with issues, cycles, and modules. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-12/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Issues
- Cycles
- Modules
- Views
- Pages
- Analytics
- Self-hosted
- Open-source
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Open-source
- Self-hosted option
- Clean UI
- Jira alternative
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very new
- Limited features
- Small community
|
