| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A serverless MySQL-compatible database platform with branching, deploy requests, and automatic scaling. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$39/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- MySQL compatible
- Database branching
- Deploy requests
- Auto-scaling
- Read replicas
- Insights
- Connection pooling
- CLI
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Database branching is revolutionary
- Serverless scaling
- Great developer experience
- Vitess-powered
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Free tier removed
- MySQL only
- No foreign keys enforcement
- Can be expensive at scale
|
