| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A customer platform combining customer success, product analytics, and revenue management in one unified solution. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Customer health
- Revenue management
- Product analytics
- Workflows
- Playbooks
- Multi-product support
- Analytics
- Integrations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Comprehensive platform
- Good analytics
- Modern interface
- Revenue features
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Complex pricing
- Implementation time
- Learning curve
- Enterprise-focused
|
