| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Planoly is a visual planner and scheduler built for Instagram and Pinterest creators. It allows users to plan their grid aesthetics and schedule posts with a visual-first approach. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-43/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Visual grid planner
- Instagram scheduling
- Pinterest scheduling
- analytics
- StoriesEdit
- link-in-bio
- content calendar
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Beautiful visual grid planning
- Great for Instagram aesthetics
- Easy to use
- Pinterest support
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited platform support
- Post limits on free plan
- Basic analytics
|
