| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A business management platform combining CRM, marketing automation, and business dashboards for link-tracking and lead scoring. |
| Pricing |
Paid (Custom pricing) |
Subscription ($19-$99/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- CRM
- Marketing automation
- Business dashboards
- Link tracking
- Lead scoring
- Email builder
- Reporting
- Integrations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Good link tracking
- Business dashboards
- Marketing automation
- Affordable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Smaller company
- Limited features vs leaders
- Basic CRM
- Few integrations
|
