| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Open-source email platform combining transactional emails and marketing campaigns with a developer-friendly approach. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-custom/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Transactional email
- Marketing email
- Open-source
- API
- Automation
- Analytics
- Contacts
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Open-source
- Developer friendly
- Transactional + marketing
- Free self-hosted
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very new
- Limited features
- Small community
|
