| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Flexible work management platform by Citrix allowing teams to build custom applications and workflows without coding. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-24/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Custom apps
- Workflows
- Tasks
- Calendar
- Webforms
- Integrations
- Granular admin
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Highly customizable
- App building
- Flexible
- Good API
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Dated interface
- Performance issues
- Learning curve
|
