| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An SMS marketing platform built for Shopify stores with automated flows, campaigns, and subscriber growth tools. |
| Pricing |
Paid (Custom pricing) |
Subscription ($25/month + per-message) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- SMS campaigns
- Automated flows
- Subscriber growth
- Segmentation
- Compliance management
- Two-way messaging
- Shopify integration
- Revenue tracking
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Built for Shopify
- Good automation
- Compliance-focused
- Revenue attribution
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Per-message costs add up
- Shopify only
- Can be expensive at scale
- Limited to SMS
|
