| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Microsoft's cloud automation service for creating workflows across Microsoft 365 and third-party applications. |
| Pricing |
Paid (Custom pricing) |
Subscription ($15-mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Cloud flows
- Desktop flows
- RPA
- AI Builder
- Process mining
- Microsoft integration
- Templates
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Microsoft integration
- RPA capabilities
- AI builder
- Enterprise
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Microsoft ecosystem
- Complex
- Can be expensive
|
