| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A performance optimization platform built on Salesforce for wealth management firms to manage clients, business development, and compliance. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Client management
- Business development
- Compliance workflows
- Reporting
- Salesforce-based
- Household management
- Pipeline management
- Task automation
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Built on Salesforce platform
- Wealth management focused
- Strong compliance
- Enterprise grade
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Requires Salesforce knowledge
- Complex implementation
- Not for small practices
|
