| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A free open-source e-commerce platform used by over 300,000 shops worldwide with a rich marketplace of modules. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free + modules/hosting) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Open source
- Module marketplace
- Multi-language
- Multi-currency
- Customizable themes
- SEO tools
- Inventory management
- Order management
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Free to download
- Highly customizable
- Strong international support
- Large module marketplace
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Modules can be expensive
- Requires technical skills
- Limited official support
- Hosting not included
|
