| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An e-commerce marketing platform offering pop-ups, email marketing, and SMS to grow sales and email lists. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$45/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Pop-ups and banners
- Email marketing
- SMS marketing
- Spin-to-win
- Cart abandonment
- Welcome series
- Cross-sell emails
- A/B testing
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Good free plan
- Easy to set up
- Designed for Shopify
- Effective conversion tools
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited on free plan
- Email sending limits
- Basic design editor
- Can feel spammy if overused
|
