| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Agency management platform with project tracking, resource planning, budgeting, and profitability reporting. |
| Pricing |
Paid (Custom pricing) |
Subscription ($9-32/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Project tracking
- Resource planning
- Budgets
- Time tracking
- Invoicing
- Reports
- CRM
- Automations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Built for agencies
- Profitability tracking
- Resource planning
- Good reporting
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Niche market
- Expensive
- Learning curve
|
