| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
All-in-one project management and collaboration tool with flat pricing regardless of team size. |
| Pricing |
Paid (Custom pricing) |
Subscription ($45-89/mo flat) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Task management
- Proofing
- Chat
- Notes
- Files
- Timer
- Reports
- Custom roles
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Flat pricing
- No per-user fees
- Proofing built-in
- Feature-rich
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Dated interface
- Limited integrations
- Basic automation
|
