| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A Salesforce-based real estate CRM and marketing platform for brokerages, teams, and agents looking for enterprise-grade tools. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Salesforce-based CRM
- IDX website
- Lead generation
- Marketing center
- Transaction management
- Reporting
- MLS integration
- Back office
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Enterprise-grade
- Salesforce foundation
- Comprehensive platform
- Good for brokerages
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very expensive
- Complex to manage
- Requires admin expertise
- Overkill for solo agents
|
