| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A CRM built specifically for B2B product businesses that integrates stock-aware selling with customer relationship management. |
| Pricing |
Paid (Custom pricing) |
Subscription ($22-$55/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Stock-aware CRM
- Order management
- B2B eCommerce
- Pipeline management
- Inventory integration
- Reporting
- Customer portal
- Xero/QuickBooks sync
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Purpose-built for product businesses
- Inventory awareness
- Good accounting sync
- B2B focus
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Niche market
- Limited outside product businesses
- Basic marketing tools
- Smaller ecosystem
|
