| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An advanced prototyping tool for creating realistic, interactive prototypes with sensor, multi-screen, and hardware interactions. |
| Pricing |
Paid (Custom pricing) |
Subscription ($13-$21/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Advanced interactions
- Multi-screen prototyping
- Sensor integration
- Variables and conditions
- Device testing
- Figma and Sketch import
- Cloud sharing
- Team collaboration
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Realistic interactions
- Multi-device prototyping
- No coding needed
- Sensor and hardware support
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Learning curve
- Expensive for teams
- Less known than Figma
- Desktop app required
|
