| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Publer is an affordable social media scheduling and analytics tool that supports a wide range of platforms including Google Business Profile. It offers bulk scheduling and workspace collaboration features. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-84/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Multi-platform scheduling
- bulk scheduling
- analytics
- Canva integration
- link-in-bio
- RSS auto-posting
- workspace collaboration
- AI assist
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Very affordable
- Supports many platforms
- Bulk scheduling
- Good free plan
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Interface less polished
- Limited social listening
- Smaller user community
|
