| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A hosted API platform for adding real-time bidirectional functionality to web and mobile apps with channels and events. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$299/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Real-time channels
- Presence channels
- Webhooks
- Client events
- REST API
- Debug console
- Beams push
- Multi-platform SDKs
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Easy to implement
- Reliable infrastructure
- Good free tier
- Multi-platform
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Can be expensive at scale
- Connection limits
- Limited free tier
- Feature development slowed
|
