| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A web push notification platform for Shopify stores that sends automated notifications for abandoned carts and promotions. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$99/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Web push notifications
- Abandoned cart reminders
- Back-in-stock alerts
- Price drop alerts
- Shipping notifications
- Segmentation
- Analytics
- Campaign scheduling
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Free plan available
- No app install needed
- Good Shopify integration
- High visibility
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited to push notifications
- Browser support varies
- Can annoy users
- Basic segmentation on lower plans
|
