| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A conversational sales and marketing platform for Salesforce users with AI-powered live chat and meeting booking. |
| Pricing |
Paid (Custom pricing) |
Enterprise_only (Starting at $3500/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Salesforce integration
- AI chatbot
- Live chat
- Meeting booking
- Account-based signals
- Pipeline generation
- Visitor intelligence
- Analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Deep Salesforce integration
- Powerful AI
- ABM capabilities
- Revenue-focused
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very expensive
- Salesforce required
- Complex setup
- Enterprise-only
|
