| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Visual project management tool with nested task lists, Kanban boards, and timeline for breaking down complex projects. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-14.95/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Nested task lists
- Kanban
- Timeline
- Sublists
- Smart folders
- Tags
- Time tracking
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Good free tier
- Nested tasks
- Clean interface
- Visual planning
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Smaller platform
- Limited integrations
- Basic reporting
|
