| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A CRM and lead management system built specifically for insurance agents and agencies to manage policies and sales. |
| Pricing |
Paid (Custom pricing) |
Subscription ($34-$292/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Lead management
- Policy tracking
- VoIP dialer
- Email marketing
- Workflow automation
- Commission tracking
- Reporting
- Document storage
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Built for insurance agents
- Integrated dialer
- Policy tracking
- Affordable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Niche market
- Basic interface
- Limited customization
- Small development team
|
