| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A modern deployment platform that provisions infrastructure instantly with an intuitive interface and usage-based pricing. |
| Pricing |
Paid (Custom pricing) |
Pay_per_use ($5/month + usage) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Instant provisioning
- Database hosting
- GitHub deploy
- Environment variables
- Observability
- Team collaboration
- Templates
- Private networking
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Incredibly easy to deploy
- Good developer experience
- Usage-based pricing
- Great templates
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Can get expensive
- Limited customization
- Newer platform
- Fewer enterprise features
|
