| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A corporate card and spend management platform designed to help businesses save money with automated expense management and bill pay. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$15/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Corporate cards
- Expense management
- Bill pay
- Procurement
- Travel
- Accounting automation
- Spend insights
- Price intelligence
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Saves companies money
- Free plan available
- Great automation
- Price intelligence unique
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Requires qualification
- Limited international
- Newer platform
- Credit limits vary
|
