| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
The world's largest API marketplace connecting developers with thousands of APIs for integration and monetization. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free + API costs) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- API marketplace
- API testing
- API management
- Developer portal
- Analytics
- Monetization
- Team management
- SDK generation
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Largest API marketplace
- Easy to discover APIs
- Testing built-in
- API key management
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- API quality varies
- Some expensive APIs
- Platform fees
- Can be confusing
|
