| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A straightforward cloud CRM designed for small businesses and teams running B2B operations. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$46/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Contact management
- Sales pipeline
- Marketing tools
- Service desk
- Custom reports
- Email integration
- API access
- GDPR compliance
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Very easy to use
- Affordable
- Good customer support
- GDPR focused
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited features
- Basic interface
- Not for larger teams
- Few advanced automations
|
