| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A real estate CRM with powerful workflow automation that helps agents build systematic processes for client management. |
| Pricing |
Paid (Custom pricing) |
Subscription ($49-$238/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Workflow automation
- Contact management
- Transaction tracking
- Calendar
- Communication tools
- Templates
- Mobile app
- Reporting
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Strong workflow automation
- Good for process-driven agents
- Comprehensive features
- Flexible
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Steeper learning curve
- Interface is dated
- Smaller market share
- Limited integrations
|
