| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
AI-powered calendar management tool that automatically schedules tasks, habits, breaks, and meetings around priorities. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-18/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- AI scheduling
- Task scheduling
- Habits
- Smart meetings
- Analytics
- Team calendar
- Buffer time
- Focus time
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- AI-powered
- Automatic scheduling
- Habit tracking
- Google Calendar integration
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Google Calendar only
- Learning curve
- AI sometimes off
|
