| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A collaborative hiring platform with a visual pipeline, career site builder, and employer branding tools for growing companies. |
| Pricing |
Paid (Custom pricing) |
Subscription ($199-$349/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Visual pipeline
- Career site builder
- Employer branding
- Collaborative hiring
- Analytics
- Job board posting
- Referrals
- Templates
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Easy to use
- Good career sites
- Collaborative features
- Affordable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited enterprise features
- Fewer integrations
- Basic reporting
- Smaller market share
|
