| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A fully managed Redis service offering in-memory data storage with high availability, persistence, and auto-scaling. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Managed Redis
- Auto-scaling
- Active-Active geo-distribution
- RediSearch
- RedisJSON
- RedisGraph
- Persistence
- High availability
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Fastest in-memory database
- Multiple data structures
- Good free tier
- Modules ecosystem
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Can be expensive
- Complex clustering
- Memory-intensive
- Persistence limitations
|
