| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
RelayThat is an automated design tool that generates multiple branded image variations from a single design. It uses smart layouts to automatically resize and adapt designs for different platforms. |
| Pricing |
Paid (Custom pricing) |
Paid ($25/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Automated design generation
- smart layouts
- brand consistency
- multi-size export
- text styling
- image library
- brand colors
- auto-resize
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Automatic multi-size generation
- Great brand consistency
- Time-saving
- No design skills needed
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited creative control
- Fixed layout system
- Less flexible than traditional editors
|
