| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A global employment platform offering employer of record, contractor management, and payroll services in 60+ countries. |
| Pricing |
Paid (Custom pricing) |
Subscription ($29-$599/month per person) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- EOR services
- Contractor management
- Global payroll
- Benefits
- IP protection
- Compliance
- Equity incentives
- Time and attendance
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Own entities in many countries
- IP protection
- Good UX
- Transparent pricing
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive EOR
- Fewer countries than Deel
- Benefits vary by country
- Newer platform
|
