| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A modern cloud platform that makes it easy to deploy web apps, APIs, static sites, and databases with automatic scaling. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$85/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Auto-deploy from Git
- Managed PostgreSQL
- Redis
- Static sites
- Web services
- Cron jobs
- Private networking
- Preview environments
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Very easy to use
- Git-based deploys
- Free static hosting
- Clean dashboard
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Can be expensive at scale
- Limited regions
- Fewer services than AWS
- Cold starts on free tier
|
