| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Run open-source AI models in the cloud with a simple API. Supports thousands of community and official models. |
| Pricing |
Paid (Custom pricing) |
Pay-per-use ($-$$$) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Thousands of models
- Custom model deployment
- Cog containers
- Streaming
- Webhooks
- Fine-tuning
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Huge model library
- Easy deployment
- Pay per second
- Active community
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Cold start latency
- Variable pricing
- Dependent on community models
|
