| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A retail execution and field team management platform that helps CPG brands track in-store activities and field performance. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Retail execution
- Photo reporting
- Data collection
- Route planning
- Schedule management
- Analytics
- Form builder
- Territory management
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Built for retail execution
- Photo verification
- CPG focused
- Good analytics
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very niche CPG market
- Not a traditional CRM
- Expensive
- Limited general sales features
|
