| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Repurpose.io is an automated content repurposing platform that converts and distributes content across multiple platforms. It automates workflows to turn podcasts into videos, videos into shorts, and more. |
| Pricing |
Paid (Custom pricing) |
Paid ($25-125/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Automated repurposing workflows
- multi-platform distribution
- audio to video
- video to shorts
- podcast distribution
- custom templates
- scheduling
- analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Excellent automation workflows
- Saves massive time
- Multi-platform publishing
- Set-and-forget
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Learning curve for workflow setup
- Limited editing features
- Can be pricey for individuals
|
