| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Automatic time tracking and productivity management tool that runs in the background to analyze how you spend your time. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-12/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Automatic tracking
- Productivity reports
- Goals
- Focus sessions
- Distraction blocking
- Daily highlights
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Fully automatic
- Good insights
- Focus features
- Background tracking
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Personal focused
- Limited team features
- Privacy concerns
|