| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A low-code platform for building internal tools quickly with drag-and-drop components and database/API connections. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$10/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Drag-and-drop builder
- Database connectors
- API integrations
- JavaScript customization
- Workflows
- Mobile apps
- Version control
- Access controls
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Fast internal tool building
- Many integrations
- JavaScript extensibility
- Good components
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive for large teams
- Learning curve
- Performance with complex apps
- Vendor lock-in
|
